Multi-disciplinary teams We work
in a multi-disciplinary environment in which human
sciences, technology and business are an integral
part of our Strategic Design Process. We do this in
order to adequately provide our clients propositions
that reflect what consumers necessitate—regardless
of where they are.
Among the areas of expertise integrated into our
research-based methodologies are: psychology, sociology,
philosophy, anthropology, technology, human factors,
brand strategy and communications.
The results that the specialists in these disciplines
provide are in the areas of: Consumer Research &
Trends—a global overview of consumers’
needs and desires; Visual Trends Analysis & Culture
Scan—a global overview of emerging visual trends
in the areas of materials, finishes, colors etc. In
addition, an insight into emerging cultural values
with a scope of 1-2 years, and a global overview of
the more deeply rooted socio-cultural dynamics with
a scope of 2-5 years.
Visions of the future
These Multi-disciplinary teams are able to systematically
advocate new propositions for existing technology,
stimulate humanly acceptable applications for new
technology, and develop visions of the future that
explore people’s possible needs and aspirations—while
at the same time keeping a close eye on the business
feasibility of it all.
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