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Carelli Design C928 Porsche
Developed by Team MESA—1980-1981
Carelli Design C928 Porsche
Carelli Design C928 Porsche Images
In the spring of 1979, Porsche Audi of North America and Carelli International Corporation launched an aggressive effort to develop a special limited series 928 convertible based on Porsche’s newest addition in their model lineup—the 928 coupe. The model would eventually become known as the Carelli Design C928 Porsche Convertible.
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C928 Porsche highlights
The story behind the C928
Why the Carelli Design C928
Technical specifications
Legal information
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The challenge

Although based on the 928, the new vehicle would wind up sporting a variety of extensive modifications and upgrades. Among the most obvious were the extensive reconfiguration of the interior appointments, the redesign of the vehicle’s doors inside and out, and the appearance of a handsome new trunk for luggage (as a result of the vehicle’s new convertible top). The C928’s new interior featured lush Connelly leather hides out of England, a luxury previously engaged only by the automakers Rolls Royce and Jaguar. When in the down position, the new convertible top was skillfully stored entirely in its own concealed storage compartment—a feature that is relatively common by today’s standards, but was nearly unprecedented in the late 70’s and early 80’s. Engineering a convertible top was but one hurtle; designing it to disappear into a totally concealed chamber required extensive engineering, since none of this existed in the original coupe—or any other Porsche, for that matter—before now. Those who knew something about the 928’s new chassis—in particular, Porsche’s own hardcore engineers—were all quick to point out that any attempt to modify the 928’s existing chassis (a unibody structure based on monoblock technology) would be a near-impossible task.

The result

The turn-key project—during which Carelli Design’s MESA team assumed responsibility for the entire research, engineering, eventual vehicle design, and the production of eight (8) full prototypes (new complete C928 vehicles)—completed on-time with a final project development cost in excess of 2.5 million dollars. The project completion was followed by an enormously successful round of international debuts, beginning in 1981 at the AutoExpo in Los Angeles California. Nearly every auto publication from around the world acknowledged Carelli Design as a new creative powerhouse—having demonstrated its ability to beautifully style highly complex products in harmony with their maternal makers.


Why the Carelli Design C928 Porsche?

The company, Dr. Ing. H.C.F. Porsche AG has often been described as the smallest among auto factories, and while that might be true within Germany, international comparisons prove otherwise. At the time of the C928 project, Porsche’s annual production of over 15,000 units (with a work force of some 4200) seems gigantic when compared to small automakers—particularly those of Italian and English persuasion, which produce a mere 50 to 2000 cars annually. Regardless of its size, the company was simply unwilling to bear the possibilities of labeling its new 928 model a flop. From the beginning, truth be told, the introduction of its original 928 coupe received at best a lukewarm reception from its traditional steadfast 911 market, the very customer base the 928 was intending to convert. The special limited series Carelli Design C928 Porsche convertible was a major attempt to boost—or rather draw attention to—the 928 product line as a whole. Carelli Design had already been in the creative spotlight, receiving positive press on several vehicle prototypes.

The story behind the Carelli Design C928 Porsche


C928 Porsche highlights

Extensive modifications and upgrades. The C928 would wind up sporting a variety of extensive modifications and upgrades. Among the most obvious were the extensive reconfiguration of the interior appointments, the redesign of the vehicle’s doors inside and out, and the appearance of a handsome new trunk for luggage (as a result of the vehicle’s new convertible top).

Connelly hides of England. The C928’s new interior featured lush Connelly leather hides out of England, a luxury previously engaged only by the automakers Rolls Royce and Jaguar.

Concealed storage. When in the down position, the new convertible top was skillfully stored entirely in its own concealed storage compartment—a feature that is relatively common by today’s standards, but was nearly unprecedented in the late 70’s and early 80’s.

Innovative triumphs. Engineering a convertible top was but one hurtle; designing it to disappear into a totally concealed chamber required extensive engineering, since none of this existed in the original coupe—or any other Porsche, for that matter—before now.

A near-impossible task. Those who knew something about the 928’s new chassis—in particular, Porsche’s own hardcore engineers—were all quick to point out that any attempt to modify the 928’s existing chassis (a unibody structure based on monoblock technology) would be a near-impossible task.

An extraordinary design opportunity. Porsche’s annual production of over 15,000 units, with a workforce of some 4200, seems gigantic when compared to small automakers—particularly those of Italian and English persuasion, which produce a mere 50 to 2000 cars annually. Big or small, Porsche appeared to Carelli Design as a Giant, and for Carelli International’s founder and CEO, Vittorio G. Carelli, it was the design opportunity of a lifetime.

Carelli Design assumed responsibility for the entire project. The turn-key project—during which Carelli Design’s MESA team assumed responsibility for the entire research, engineering, eventual vehicle design, and the production of eight (8) full prototypes (new complete C928 vehicles)—completed on-time with a final project development cost in excess of 2.5 million dollars. The project completion was followed by an enormously successful round of international debuts, beginning in 1981 at the AutoExpo in Los Angeles California.

Products in harmony with their maternal makers. The success of the C928 project brought acclamation and worldwide recognition to Carelli Design’s C928 MESA team. Nearly every auto publication from around the world acknowledged Carelli Design as a new creative powerhouse—having demonstrated its ability to beautifully style highly complex products in harmony with their maternal makers.

An unrelenting fascination with Porsche. The C928 project perhaps would have never seen the light of day, if it were not for the company’s early business activities and integral ties with the legendary automobile manufacturer itself. It may even be said that it was Vittorio Carelli’s early unrelenting fascination with the Porsche automobile that Carelli International exists today.

Today, our company contributes much of its ideology and engineering principals to those early years influenced by Porsche methodology and philosophy.

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Technical specifications (Carelli Design C928 Porsche)

General description

Vehicle model: Carelli Design C928 Porsche
Chassis type: two seat convertible
Final unit cost: 80,000.00 (U.S. Dollars)
Quantity of prototypes constructed: 8 units (complete vehicles)

Engine

No. of cylinders: V-8 water cooled
Displacement: 4.5 liters
Horsepower: 230
Rated at RPM: 5,250

Transmission

Type: 3 speed automatic or 5 speed manual (optional)

Chassis

Front suspension: independent, double A-arms with coil springs
Rear suspension: independent WEISSACH axle
Steering: power assisted (hydraulic) rack and pinion
Brakes: dual diagonal circuits, calipers front and rear, disc vented
Stability control: stabilizers front and rear Ø 28/22.5mm
Wheels: 16" alloy front and rear
Tires: Pirelli P7
Frame: C928 triangular space added for rigidity

Dimensions

Wheelbase: 2500mm
Track, front: 1552mm
Track, rear: 1529mm
Length: 4622mm
Width: 1836mm

Weight

Weight: 3290 lbs /1480 kg (with automatic transmission)

Coach

Construction: all steel and aluminum
Exterior: acrylic enamel finish
Interior: Connolly leather and 100% wool carpeting
Seats: 6 way, power operated
Windows: power operated
Safety: central warning system
Convertible top: 2-ply European auto cloth canvas

Performance

Maximum speed: 143 mph
0-60 mph: 7. 5 seconds
Duration 1/4 mile: 15.5 seconds

Warranty

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Ordering information

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Ordering information (related products)

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Footnotes

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Legal information

Legal information

© 1979-2010 Carelli International Corporation. All Rights Reserved. Carelli Design C928, and the Carelli C928 logo are registered trademarks of Carelli International Corporation or its subsidiaries in the U.S. and other countries. Porsche, and the Porsche logo are registered trademarks of Dr. Ing. H.C.F. Porsche AG. Porsche, Porsche Crest, Porsche Design, and other Porsche product names, model numbers, logos, commercial symbols, trade names and slogans are trademarks of Porsche automobiles are trade dress of Dr. Ing. H.C. F.Porsche AG ("PAG") and are protected by U.S. and international trademark laws.

© 1973-2010 Carelli International Corporation. All Rights Reserved. Carelli, Carelli Design, Vittorio Carelli, and the Carelli logo are registered trademarks of Carelli International Corporation or its subsidiaries in the U.S. and other countries.

We reserve the right of modification to materials and or specifications without prior notice. Mention of non-Carelli products is for informational purposes and constitutes neither an endorsement nor a recommendation. Carelli International Corporation assumes no responsibility with regard to the selection, performance, or use of these products.

Revised January 2010

Publication Ref. 8242.9261 EN form 9261.1/V116

The story behind the Carelli Design C928 Porsche

The company, Dr. Ing. H.C.F. Porsche AG has often been described as the smallest among auto factories, and while that might be true within Germany, international comparisons prove otherwise. At the time of the C928 project, Porsche’s annual production of over 15,000 units (with a work force of some 4200) seems gigantic when compared to small automakers—particularly those of Italian and English persuasion, which produce a mere 50 to 2000 cars annually. Big or small, Porsche appeared to Carelli Design as a Giant, and for Carelli International’s founder and CEO, Vittorio G. Carelli, it was the design opportunity of a lifetime.

Carelli Design had a profound edge

To the surprise of many, Carelli International, founded in 1973, actually began as a small independent sales and service center of Porsche automobiles. The Carelli name quickly became a prominent enterprise with a reputation for technical excellence, and a leading contender in its many areas of expertise. By 1978, the company had acquired a remarkable understanding about every nut-and-bolt of the Porsche product. Carelli International expanded its automobile operations overseas in 1983, establishing one of the most effective export operations of Mercedes Benz automobiles, providing U.S. EPA and DOT Federal standards to vehicles intended for import into the United States. Our journey from the beginning

The C928 project would have perhaps never seen the light of day, if it were not for the company’s early business activities and integral ties with the legendary automobile manufacturer itself. It may even be saidthat it was Vittorio Carelli’s early unrelenting fascination with the Porsche automobile that is responsible for the modern existence of Carelli International. Our company contributes much of its ideology and engineering principles to those early years influenced by Porsche methodology and philosophy. The eventual success of the C928 Porsche design brought acclamation and worldwide recognition to the company’s small team of inspired designers and engineers, at the time a mere 28 employees in all. More about Carelli Design

A small portion of our work is available for public view

We routinely receive numerous inquiries from the public requesting information about specific projects. For this reason, we provide a small assortment of past and present products online for public view. The majority—and perhaps most significant—examples of our accomplishments, unfortunately, may not be publicly disclosed by us at the request of our clients. We welcome those interested to take a browse around our Site to learn more about our rather remarkable journey.

The company

Carelli Design, a unit of Carelli International, provides industrial product design, mechanical engineering, prototyping, product branding and packaging, product evaluation analysis, manufacturing and manufacturing liaison, digital design and internet development, most of which realized through joint venture partnerships worldwide. Carelli International operates several subsidiaries: EuroSystem Systems & Technology, a technology unit of Carelli International, specializes in the design, manufacture and distribution of ultra high-end commercial reverse osmosis purification for the medical, pharmaceutical and food service industry. Vittorio Carelli International S.L. Paris France, reassigned to U.S. operations in 1993, specializes in the design, manufacture and distribution of luxury items. The Carelli name has earned a reputation eminent for quality innovative products, services, communications, environments and brand solutions, for the past 30 years. Core objective: develop solutions that create a harmonious relationship between people and their environment, both natural and man-made. Core competencies: proven results by an extraordinary network of creative talent and real-world know-how. More about Carelli International

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Why the C928—and why Porsche?
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Literature

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Awards

Awards from the Industrial Designers Society of America, the International Interior Design Association, the American Institute of Architects, and many others have supported our contributions to industrial product design. We continue to be committed to developing products and solutions that meet the demands of our clients while appealing to the emotional desires of consumers. We are equally committed to bigger issues—humanity, equality, and bettering the world we live in.

What we believe


 

 

The C928 would wind up sporting a variety of extensive modifications and upgrades. Among the most obvious were the extensive reconfiguration of the interior appointments, the redesign of the vehicle’s doors inside and out, and the appearance of a handsome new trunk for luggage (as a result of the vehicle’s new convertible top).
The C928’s new interior featured lush Connelly leather hides out of England, a luxury previously engaged only by the automakers Rolls Royce and Jaguar.
When in the down position, the new convertible top was skillfully stored entirely in its own concealed storage compartment—a feature that is relatively common by today’s standards, but was nearly unprecedented in the late 70’s and early 80’s.
Engineering a convertible top was but one hurtle; designing it to disappear into a totally concealed chamber required extensive engineering, since none of this existed in the original coupe—or any other Porsche, for that matter—before now.
Those who knew something about the 928’s new chassis—in particular, Porsche’s own hardcore engineers—were all quick to point out that any attempt to modify the 928’s existing chassis (a unibody structure based on monoblock technology) would be a near-impossible task.
Porsche’s annual production of over 15,000 units, with a workforce of some 4200, seems gigantic when compared to small automakers—particularly those of Italian and English persuasion, which produce a mere 50 to 2000 cars annually. Big or small, Porsche appeared to Carelli Design as a Giant, and for Carelli International’s founder and CEO, Vittorio G. Carelli, it was the design opportunity of a lifetime.
The turn-key project—during which Carelli Design’s MESA team assumed responsibility for the entire research, engineering, eventual vehicle design, and the production of eight (8) full prototypes (new complete C928 vehicles)—completed on-time with a final project development cost in excess of 2.5 million dollars. The project completion was followed by an enormously successful round of international debuts, beginning in 1981 at the AutoExpo in Los Angeles California.
The success of the C928 project brought acclamation and worldwide recognition to Carelli Design’s C928 MESA team. Nearly every auto publication from around the world acknowledged Carelli Design as a new creative powerhouse—having demonstrated its ability to beautifully style highly complex products in harmony with their maternal makers.
The C928 project perhaps would have never seen the light of day, if it were not for the company’s early business activities and integral ties with the legendary automobile manufacturer itself. It may even be said that it was Vittorio Carelli’s early unrelenting fascination with the Porsche automobile that Carelli International exists today.
Today, our company contributes much of its ideology and engineering principals to those early years influenced by Porsche methodology and philosophy.
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