Global Innovation, Intelligent Systems, Enduring Impact

Carelli Design is a global innovation consultancy that collaborates with some of the world's most iconic brands to envision, design, and bring to life meaningful products, services, and experiences. We offer end-to-end strategic and creative solutions—from physical and digital product design to brand systems, communications, and interactive platforms—seamlessly integrated across platforms, technologies, and industries.

Webworks CSE and Codeworks CSE. Established to create immersive digital ecosystems, these units have been instrumental in driving user engagement and cultivating long-term brand loyalty. From intuitive applications that enhance everyday life to transformative digital experiences that elevate brands to household recognition, both divisions have consistently delivered interactive media solutions to some of the world's most prominent companies since the advent of the web. Codeworks CSE now leads the company's initiatives in Artificial Intelligence (AI), focusing on the development of next-generation intelligent systems and platforms.

With over 3500 projects under our belt and more than half a century's worth of experience in design, branding, and interactive media, the journey has been one of constant learning and adaptation.

An Institution of Practice, Not Theory

Our foundation is far from conventional. We are not born of a typical design institution, but of interdisciplinary teams backed by the global strength and commercial acumen of a seasoned enterprise with operations and experience across continents.

Solutions End-to-End

We deliver fully integrated solutions through a multi-disciplinary approach to innovation—merging product development, brand strategy, corporate identity, and new media into a unified vision that transforms ideas into reality.

The strength of our end-to-end capability lies in three core competencies:

Socio-Cultural Insight

Through research-driven methods, we uncover the values, behaviors, and aspirations of people across cultures, enabling our solutions to resonate on a global scale.

Innovation Strategy

We help companies bridge the gap between people and technology. We connect partners, align interests, and create new markets through collaborative solution-building.

Design Articulation

Our process transforms insight into action—shaping ideas into tangible, relevant, and viable solutions. This final step translates strategic thinking into design reality.

These three pillars are central to every service we provide. Our concepts must meet current and future human needs, align seamlessly with our clients' brand strategy and organizational goals, and remain grounded in technological feasibility. Innovation is not just about envisioning what's next—it's about making it happen.

The Process of Innovation

Interdisciplinary Units

Strategic Solutions
Product Design
Interaction Design
Interactive Media
Artificial Intelligence
Communication
Engineering
Model & Prototyping
Manufacturing
Design Research
Ergonomics
CAD/CG/AI Modeling

Unified Fields of Expertise

Our legacy spans five decades of interdisciplinary execution across a broad spectrum of capabilities:

Engineering: Mechanical and software, including artificial intelligence.

Communication: Audio and visual, including AI-generated.

Advertising: Traditional and digital, including television and web-based media.

Consumer Products: Premium and high-end segments.

Commercial Products: Technically complex and industrial-grade.

Electronics: Including computing and peripheral devices.

Equipment: Medical, pharmaceutical, and industrial devices.

Transportation: Private, public, and municipal sectors.

Luxury Products: Including fashion, accessories, and lifestyle goods.

Architectural Design: Commercial and public-use spaces.

Fluid Separation Technology: Including UV and Reverse Osmosis technology.