Phase 2—Concept Exploratory Phase
Based on our understanding of the project goals and target audience, the Webworks team will develop one or more design concepts. These concept models serve as inspiration for subsequent identity and website design directions. The visual components addressed will include identity, mood, color palette, graphic design, typographical treatments, and navigation.
One distinctive art direction for the site will be created based on feedback from the proposed design concepts. The final design presentation will include sample primary (home page), secondary (main sections), and tertiary page (typical information page) designs.
Design of accent images, header graphics, navigational buttons, and icons for the main sections of the site begins in earnest at this stage. For animated elements, storyboards will be created. Art direction will follow the site structure and guidelines determined by the creative brief and final design presentation.
Colors, fonts, and logos are also finalized at this stage. The Webworks team will create guidelines for all instances of live and static typefaces, logo usage, and a website color palette of hex colors to be used with the website. Design guidelines for website components including buttons/links, titles, labels, tables, banners, and email flow will also be created.
Development Phases
Website Development
Orientation
Concept Exploratory Phase
Technical Engineering
Implementation
50 Years of Global Innovation
With over 3500 projects under our belt and more than half a century's worth of experience in every aspect of the creative process, the journey has been one of constant learning and adaptation. The digital landscape is ever-changing, and staying ahead means being able to predict not just market trends, but also the evolving needs of users. It's about crafting experiences that resonate on a personal level, making each interaction meaningful.